THE NEW ERA OF DOG ACCESSORIES
300%
Growth in webshop revenue
33%
Increase in retention rate due to email nurturing
78%
Increase in conversion rate
PROBLEM
Entering a luxury accessories niche as a start-up is not an easy task. Meomari faced challenges in its digital presence and conversion rates. The website lacked user-friendliness and struggled with low conversion rates, hindering revenue growth.
Additionally, there was a need for crafting an efficient ad strategy to get in front of their ideal customer profile(ICP) at the right place and time, showing how they are different from their competitors.
Paid ADS on Instagram/Google Ads
Conversion Rate Optimization
UI/UX design
MAIN STRATEGIES AND TOOLS USED FOR MEOMARI'S GROWTH SUCCESS
SOLUTION
To address Meomari’s challenges, we implemented a multi-faceted solution. First, our designers revamped the website, focusing on creating a user-friendly design to enhance the overall customer experience. After our CRO professionals optimized the website for conversions implementing landing pages, A/B testings and CTAs.
Recognizing the importance of efficient ad strategy, we deployed a multi-channel ad strategy tailored to where the ICP spends their time. Leveraging Dynamic Creative Optimization (DCO) for real-time ad adjustments and employing rigorous A/B testing ensured continuous improvement, while integrating content marketing bolstered trust and authority in the industry.
In addition, we leveraged personalized retargeting campaigns re-engaging interested prospects and enhancing conversions.Through this comprehensive approach, we successfully enhanced the client's visibility among their ICP and clearly communicated their unique value in a crowded marketplace.
RESULTS
The implemented solutions yielded impressive results for Meomari. The webshop experienced an extraordinary 300% growth in revenue, showcasing the effectiveness of the user-friendly website redesign and the overall strategic approach.
The conversion rate soared by 78%, reflecting the success of the website revamp in driving user engagement and encouraging more transactions. The email automation for existing customers played a crucial role, contributing to a significant 33% increase in retention rate, fostering long-term relationships and customer loyalty.
Furthermore, the efficient ad strategy successfully expanded Meomari’s brand reach, solidifying its presence in the pet accessories market and contributing to the overall business success. These results underscore the impactful outcomes of the tailored strategies employed to address Meomari’s initial challenges.
"Teams' integrity in handling tasks, adaptability to change and collaborative team spirit is truly commendable. Its been a pleasure to work with these guys."
Madelief B.
Managing Director at Meomari B.V