Innovative IT solutions
80%
Reduced the average CPL from €300+ to €60
700+
Leads gathered in 3 quarters time
20+
Targeting and advertising experiments tested on LinkedIn
PROBLEM
La Laguna Tech approached us with distinct challenges in their digital presence. High average Cost Per Lead (CPL) exceeding €300 posed a significant financial strain, while limited organic reach hindered their brand visibility. Their goal was to not only reduce costs but also establish a robust online presence and generate leads effectively.
Facing the complex landscape of social media, La Laguna Tech sought expertise to navigate LinkedIn advertising, pinpointing the need for targeted experiments. Our task was to craft a comprehensive solution, optimizing ad strategies, enhancing organic reach, and strategically experimenting with targeting on LinkedIn. This presented a multifaceted challenge, demanding a nuanced approach to deliver measurable results within a specific timeframe.
MAIN STRATEGIES AND TOOLS USED FOR LALAGUNA TECH GROWTH SUCCESS
LinkedIn Optimization
Search Engine Optimization
Paid Advertising
SOLUTION
To elevate La Laguna Tech's SEO, we focused on keyword optimization, site architecture enhancements, and authoritative backlink acquisition, leveraging tools such as Google Analytics, SEMrush and Ahrefs to guide our strategy. These efforts were aimed at improving organic search visibility.
In refining La Laguna Tech's LinkedIn presence, we utilized LinkedIn's advanced targeting options to zero in on specific demographics, including job titles and industry sectors. This approach was complemented by optimizing ad creatives to better resonate with the targeted audience, ensuring a more effective use of their advertising budget.
Our approach to A/B testing involved systematic experimentation with LinkedIn ad formats and messaging. Using LinkedIn's Campaign Manager for analytics, we continuously adjusted our strategies based on performance data, focusing on optimizing ad effectiveness without discussing the outcomes of these optimizations.
RESULTS
Cost Per Lead (CPL): Achieved an impressive 80% reduction, bringing the average CPL down from €300+ to a sustainable €60.
Organic Reach: Successfully enhanced La Laguna Tech’s online presence through SEO and social media management, fortifying brand visibility.
Lead Generation: Generated over 700 leads within three quarters, showcasing the efficacy of our tailored strategies.
Cost-Effective Advertising: Optimized ad strategies for cost-effectiveness, aligning with La Laguna Tech’s budgetary constraints.
LinkedIn Advertising: Conducted 20+ targeted experiments, resulting in a highly efficient ad strategy on LinkedIn.
"We've worked with a lot of different agencies, but I know no better agency in growth marketing than Artech Media."
Edgar V.
CPO/ Chief Product Officer at La Laguna Tech LLC