DISTRIBUTOR
OF GOOD FOOD
15000
units sold to retailers
4th
place in google search list for targeted keyword
35+
ad campaigns launched
PROBLEM
GreenPro International- B2B food wholesaler faced significant hurdles in the market. They had hardships finding growing their B2B network clients as well as nurture their current customer base. Their products struggled to gain attention from retailers, resulting in lower sales figures.
Online visibility was suboptimal, with a lackluster performance in Google search results. The absence of a cohesive long-term marketing strategy further hindered their growth potential.
MAIN STRATEGIES AND TOOLS USED FOR GREENPRO'S GROWTH SUCCESS
Search Engine Optimization
Email Automation(Hubspot, Semrush)
LinkedIn Advertisement
SOLUTION
To elevate GreenPro International's digital footprint and B2B engagement, we initiated a multifaceted digital marketing overhaul. Our first maneuver involved an advanced SEO strategy, employing cutting-edge tools like Moz and Ahrefs for in-depth keyword research and competitive analysis. We optimized on-page elements with high-intent keywords, blog posts, enhanced site architecture for optimal crawl efficiency, and embarked on a strategic link-building campaign leveraging digital PR to secure authoritative backlinks, all aimed at propelling GreenPro's SERP rankings.
In parallel, we leveraged LinkedIn's sophisticated ad platform for precision-targeted B2B campaigns. Utilizing dynamic ad formats and LinkedIn's Matched Audiences feature, we deployed highly personalized ad content directly to key stakeholders and decision-makers within the food industry ecosystem. This approach was underpinned by data-driven insights from LinkedIn Analytics and CRM integration for seamless lead tracking and attribution.
For email marketing, we employed sophisticated automation tools like SEMrush and HubSpot, segmenting campaigns into lead acquisition, nurturing, and retention. Utilizing behavioral triggers and predictive analytics, we tailored content to each stage of the customer journey, ensuring personalized engagement and fostering long-term loyalty within GreenPro's B2B network.
RESULTS
Through our advanced search engine optimization efforts, GreenPro International ascended to the 4th position in search engine results pages (SERPs) for targeted keywords. This prominent ranking not only enhanced their online visibility but also positioned them as a leading authority in their industry, driving 35% increase in calls received from leads from organic traffic .
Through our LinkedIn optimization efforts, we facilitated the sale of over 15,000 products to retailers. This outcome was a direct result of deploying highly targeted ad campaigns and engaging content on LinkedIn, effectively reaching and resonating with key decision-makers and influencers in the retail sector. The strategic focus on LinkedIn's B2B environment allowed us to connect with a relevant audience, leading to substantial sales achievements.
Our email marketing initiatives, centered around lead nurturing and retention strategies, significantly bolstered GreenPro International's customer retention rate, achieving an impressive 92%. By delivering personalized, value-driven content and timely follow-ups through automated email sequences, we effectively kept existing clients engaged and invested in the brand. This approach ensured that customers consistently recognized the value in GreenPro's offerings, leading to sustained business relationships and high retention levels.
Joop van S.
COO/ Co-Founder at GreenPro International B.V
"Artech's positive, knowledgeable and pro-active mindset helped us to build and execute an online strategy for various core brands in our portfolio. Huseyn brought new ideas on the table, was very open for our feedback and worked independently. Finally, they are very pleasent colleagues to work with."